Archive for the ‘Corporate Photography Case Studies’ Category


New Homes Photography

Wednesday, May 2nd, 2012

I’ve heard it said that the proof is in the pudding and so it is with professional photography.

My corporate clients expect top quality work delivered on time and within budget. I expect that the images I produce will help showcase their product in such a way that they contribute to differentiate them from their competitors and help brand and sell them as a strong and professional business.

As part of our detailed brief the owners of Zac Homes wanted “money shots” of their display homes to be used in their marketing and on their website. They wanted the outstanding quality and workmanship of their builds highlighted along with the appliances and details. All the things that make their homes unique.

I spent two days lighting and photographing two display homes, the result being a folio of images for the client to proudly use to help potential customers become actual customers.

This type of work takes time to do well. I took with me 3 strobe lights with battery packs and remote triggers, along with my cameras and lenses. Each room was individually lit with at least 2 lights to give the most detailed and sympathetic light.

This fire place formed a feature of the living area

The formal dining room

High ceilings in the Living Room

Wall ovens fitted to the kitchen

Some of the fine furnishings used

image of one of the bathrooms

One of the bathrooms featuring beautiful fixtures

Here is a link to the Zac homes website where the images are now being used.



Blue Mountains Photographer – Corporate Photography for your Business – Spa Sublime

Friday, March 9th, 2012

Probably the question I’m most often asked when I meet a new client or prospective client is “what does it cost”?

Its a fair question and I’m always happy to answer it but I believe the actual question being asked is “can I afford it?”

Almost 2 years ago I worked with a corporate client to photograph her day spa. In the brief for Spa Sublime we discussed an all day shoot of the various treatments available in the various rooms and spas. We needed models and the spa basically had to shut down for a day for the shoot to take place.

This was a big job with a carefully planned brief and shot list.

The result was a collection of beautiful images capturing the essence of the spa, its ambience and the luxurious treatments.

I spoke to Lynda from Spa Sublime recently to find out how she was using the images.

“We have and continue to use them in all types of media – brochures, gift cards, online, cinema advertising, magazine and print. They have been used in our successful award applications and become part of our brand”, Lynda said.

A good brand is all important in small business and creative imagery can help brand a business.

“People take notice of photographs, they really sell the business”, Lynda said. “You can’t put a price on your brand image, you can’t scrimp, its not luck it takes time and money.”

Given that the images have been used so extensively over the last 2 years and have helped brand the business and contributed to the Spa winning awards and continuing to be successful I wondered what percentage of her advertising budget was spent on photography.

“Its minimal, probably about 3%, the investment in good photographs has paid for itself”, Lynda said.

Corporate fees start at $160/hour with a minimum 2 hour charge plus post-production, half and full day rates also available. Images supplied on CD with copyright agreement.

Can you afford it?

Whether you’re looking for images to compliment your business or record a moment in the lives of your family, what price do you put on peace of mind?

I don’t do my own tax return because thats not my area of expertise. I let my accountant worry about that and I have the peace of mind of knowing its done right and done well.

You can’t put a price on that I reckon.

Darren Edwards Photography is a professional photographic studio based in the Blue Mountains and servicing the greater Sydney, Penrith and central west region. With 20 years industry experience, outstanding products and value for money, your photographic commission is in good hands. 

Click on “Darren Edwards Photography” at the top of the page to see more images or “Contact” to make an enquiry.