Posts Tagged ‘Corporate Photography Case Studies’


Corporate and Commercial Product Photography

Sunday, September 16th, 2012

Glassware and liquids are some of my favourite products to photograph.

They require quite technical applications of light and photographic technique.

This wine bottle and glass were shot using a bright field technique to illuminate and give shape and form to the glass itself. I added a orange gel to a reflector and 12 degree grid for the background to give the shot its colour and form the graduated spot of light on the background.

To light the label simultaneously was a bigger challenge.

I used a snoot on the foreground light to give me a spot of light just on the label. When photographing glass one has to be constantly aware of specular highlights on the glass, these are the enemy of bright field images! It is extremely difficult to avoid all specular highlights but the careful use of a gobo or 2 can help to mask off just the area you would like to receive the light.

I used 2 gobos to mask off the label on the front of the bottle and keep any light from appearing on the glass.

The first image is straight out of the camera, note the odd specular highlight in the neck of the bottle and rim of the glass.

The second image is the ‘retouched’ version with the highlights removed and the tone curve slightly tweaked.

This type of photographic technique is great for most glass objects including drinks, vases and glass art pieces and of course crystal.

Image as shot in camera

Retouched image minus the specular highlights

New Homes Photography

Wednesday, May 2nd, 2012

I’ve heard it said that the proof is in the pudding and so it is with professional photography.

My corporate clients expect top quality work delivered on time and within budget. I expect that the images I produce will help showcase their product in such a way that they contribute to differentiate them from their competitors and help brand and sell them as a strong and professional business.

As part of our detailed brief the owners of Zac Homes wanted “money shots” of their display homes to be used in their marketing and on their website. They wanted the outstanding quality and workmanship of their builds highlighted along with the appliances and details. All the things that make their homes unique.

I spent two days lighting and photographing two display homes, the result being a folio of images for the client to proudly use to help potential customers become actual customers.

This type of work takes time to do well. I took with me 3 strobe lights with battery packs and remote triggers, along with my cameras and lenses. Each room was individually lit with at least 2 lights to give the most detailed and sympathetic light.

This fire place formed a feature of the living area

The formal dining room

High ceilings in the Living Room

Wall ovens fitted to the kitchen

Some of the fine furnishings used

image of one of the bathrooms

One of the bathrooms featuring beautiful fixtures

Here is a link to the Zac homes website where the images are now being used.



Blue Mountains Photographer – Corporate Photography for your Business – Spa Sublime

Friday, March 9th, 2012

Probably the question I’m most often asked when I meet a new client or prospective client is “what does it cost”?

Its a fair question and I’m always happy to answer it but I believe the actual question being asked is “can I afford it?”

Almost 2 years ago I worked with a corporate client to photograph her day spa. In the brief for Spa Sublime we discussed an all day shoot of the various treatments available in the various rooms and spas. We needed models and the spa basically had to shut down for a day for the shoot to take place.

This was a big job with a carefully planned brief and shot list.

The result was a collection of beautiful images capturing the essence of the spa, its ambience and the luxurious treatments.

I spoke to Lynda from Spa Sublime recently to find out how she was using the images.

“We have and continue to use them in all types of media – brochures, gift cards, online, cinema advertising, magazine and print. They have been used in our successful award applications and become part of our brand”, Lynda said.

A good brand is all important in small business and creative imagery can help brand a business.

“People take notice of photographs, they really sell the business”, Lynda said. “You can’t put a price on your brand image, you can’t scrimp, its not luck it takes time and money.”

Given that the images have been used so extensively over the last 2 years and have helped brand the business and contributed to the Spa winning awards and continuing to be successful I wondered what percentage of her advertising budget was spent on photography.

“Its minimal, probably about 3%, the investment in good photographs has paid for itself”, Lynda said.

Corporate fees start at $160/hour with a minimum 2 hour charge plus post-production, half and full day rates also available. Images supplied on CD with copyright agreement.

Can you afford it?

Whether you’re looking for images to compliment your business or record a moment in the lives of your family, what price do you put on peace of mind?

I don’t do my own tax return because thats not my area of expertise. I let my accountant worry about that and I have the peace of mind of knowing its done right and done well.

You can’t put a price on that I reckon.

Darren Edwards Photography is a professional photographic studio based in the Blue Mountains and servicing the greater Sydney, Penrith and central west region. With 20 years industry experience, outstanding products and value for money, your photographic commission is in good hands. 

Click on “Darren Edwards Photography” at the top of the page to see more images or “Contact” to make an enquiry.