I’ve heard it said that the proof is in the pudding and so it is with professional photography.
My corporate clients expect top quality work delivered on time and within budget. I expect that the images I produce will help showcase their product in such a way that they contribute to differentiate them from their competitors and help brand and sell them as a strong and professional business.
As part of our detailed brief the owners of Zac Homes wanted “money shots” of their display homes to be used in their marketing and on their website. They wanted the outstanding quality and workmanship of their builds highlighted along with the appliances and details. All the things that make their homes unique.
I spent two days lighting and photographing two display homes, the result being a folio of images for the client to proudly use to help potential customers become actual customers.
This type of work takes time to do well. I took with me 3 strobe lights with battery packs and remote triggers, along with my cameras and lenses. Each room was individually lit with at least 2 lights to give the most detailed and sympathetic light.
Here is a link to the Zac homes website where the images are now being used.